Cleveland Clinic is the #2 hospital in the world — and yet they had an awareness problem. Crazy, right?

So we started our For Every Care In The World national campaign by looking for one-of-a-kind stories that only Cleveland Clinic could tell. And then we created a consistent, connected framework that could adapt to any story on any platform.

Each touchpoint repeatedly leveraged Cleveland Clinic’s incredible stories to develop an approach able to leave a lasting impression on the right people, with the right content, in the right context — like talking about our hospital gowns in Vogue or telling sports fans how we helped Jeff Green on ESPN.

The campaign garnered record high awareness numbers — climbing to 69% amongst our target population — over a 20% lift since the start of the campaign and 15% beyond our goal.

A little deeper dive here.