It’s not everyday you get to help lead a team that gets to launch a brand-new brand — and a business — from scratch. From positioning, personas and a unique brand platform to TVCs, OLA, dealer toolkits, education videos and a whole lot more, if it’s coming from CarBravo and helping folks feel the usedphoria, I’m part of the amazing team that’s behind it all.

Sharing a few spots and video here, but we built a whole darn web page to collect the huge array of amazing stuff we’ve been creating for CarBravo over here. Definitely should check it out.