To launch the new TourX and welcome a new breed of owners into the Buick family, we crafted a how-to on how-to videos. We took a charming couple and their TourX to Camp Wandawega, and created four visually-stunning videos, each focusing on a different set of vehicle features. Using hot spot technology, we allowed owners to navigate and explore and learn. The result was a beautiful mix of storytelling and technology that blended into a truly unique experience and a great start to a new relationship with the brand.

Oh, and our friends at GMC liked these so much they asked us to do a few for them, too. Here’s one for Sierra:

https://www.gmc.com/gmc-life/trucks/pro-tips-for-a-day-trip-in-the-sierra-1500-pickup-truck