Even the best in class have their strategic and business challenges. So when world-class healthcare leader Cleveland Clinic gave me the chance to pitch a local TV campaign (even if at the time I was really one of the only ones who had ever done TV at VSA), I was all in. And so I led a small but mighty team to the win, and against the likes of the Martin Agency (who's pretty good at TV) no less. Check out the case study video and then just a few of the 20-something spots we've done over the last four years for Cleveland Clinic. The first launched the campaign on the Super Bowl locally in Cleveland, and the last is the most recent evolution to include their new messaging of "access, anytime, anywhere." That's proof of the campaign's staying power, and even better, their key metrics of approachability, accessibility and same-day appointments awareness are all way UP – with over 2 million same-day appointments since the launch. Oh, our well-respected CMO client called the "Power of Today" the most rewarding and successful campaign of his 20-plus-year career, while the national Health Advisory Board told their CEO Dr. Cosgrove that Cleveland clinic has the best brand in healthcare.