Okay, first, just to be clear, I had the chance to work with Steve before his "little" misstep during the Miss Universe pageant. And second, that chance was also a classic case of a client telling you they just did a deal with a celebrity endorser and THEN they ask you to help really figure out the how and why. 

Of course, Steve got paid pretty well, so the clients wanted to see their investment put to work where they also had a lot of their money invested – TV. So we used him in some new spots (the first video here) to help us introduce Strayer University new Success Coaches. And that worked pretty well.

But, I think where he was really at his best – and where Strayer got the most ROI – was during a new original event we created called the Success Summit. This all-day event was led by Steve and we brought in current and prospective Strayer students and Strayer alumni to gather and have an honest conversation about what it means to succeed in today's world, and how. 

The Success Summit was originally intended to just be an inspiring event and long-form online content. But it was so successful, we shared several key success principles through social media, and the clients became so entranced by the material it even made its way onto TV, too.

What you see here are a couple of those TV spots, a couple of the posts shared via both Strayer and Steve's social networks, and if you have 11 minutes to spare, and to maybe even be a little inspired, the long-form that was part of Strayer's Success Project site.

Videos password: cruzcreative